Meet Our Team

Diane Johnson Krueger  
Founder & Chief Executive Officer

Diane founded NuSmile in 1991. Under her leadership the company has become the world’s leading manufacturer of esthetic pediatric crown with fifty international distributors. Throughout her career, she has had a passion for improving the clinical practice of pediatric dentistry and for pediatric dental education. Diane is deeply involved in ongoing research of esthetic materials for crowns and other related restorative and preventative dental products.  She is involved daily with the business management and research activities of NuSmile and enjoys interacting with her customers. She has been active with the ADA, the AAPD, the AAPD Foundation and numerous other international pediatric dentistry organizations for nearly 30 years. Diane lives in Houston with her husband, Ray. Her son, Jason Johnson, is Executive Vice President of NuSmile. She has two grandsons.

 

Jason Johnson  
Executive Vice President

Jason, in addition to providing fiscal and business leadership, is currently involved in ongoing quality assurance activities for NuSmile. He is also heavily involved in product feasibility and design prior to and throughout NuSmile’s new product development process. Prior to joining NuSmile, Jason served in various manufacturing, sales and marketing roles in the dental device industry. He has been instrumental in developing NuSmile’s Quality System and in the management of NuSmile’s manufacturing operations.  Jason holds a B.A. degree in Communications, graduating Cum Laude from Concordia University in Austin, Texas. He and his wife Dandilei live in Houston with their two sons.

Mark Binford, ChE  
Chief Operating Officer

Mark is responsible for new product development, customer service, information technology and U.S. sales operations for NuSmile. Joining his sister Diane Krueger at NuSmile in 2014, his 30-plus years of corporate experience in product management, business development, marketing, and sales make him ideally suited to drive NuSmile’s product innovation, as well as manage NuSmile’s business relationships with corporate dental service organizations and large group practices. Mark holds a Chemical Engineering degree from the University of Texas at Austin. He and his wife Susan live in Houston and have three children and seven grandchildren.

Mike Loessberg  
Director of Sales, U.S. & Canada

Mike Loessberg began his journey with NuSmile in 2016 and has worked in the Dental Industry for the last 8 years. Having worked for companies like Dentsply, Carestream Dental and Henry Schein, Mike brings a wealth of knowledge to the NuSmile team. In his role Mike, will manage NuSmile’s Sales and Customer Service team for the United States and Canada. In addition, Mike will oversee our Dental Service Organization and University programs.  Originally from Kingsville, TX and a graduate of Texas A&M University at Kingsville, Mike spends his free time traveling and visiting friends and family.

Alejandro (Alex) Martinez  
Director - Latin America

Beginning his career at NuSmile in 1998, Alex held several positions in manufacturing, giving him intimate knowledge of NuSmile’s processes and quality system. Currently, Alex is responsible for all International distributor programs, sales and marketing. With NuSmile’s focus on development and support of our world-class dental products distributor network, Alex’s work with NuSmile’s distributors across the globe are integral to NuSmile’s mission to support pediatric dentistry around the world. Actively involved in many dental associations across the globe and also with many leading university residency programs, Alex assists these organizations and institutions in bringing cutting edge NuSmile solutions to all pediatric dentists in the region. Alex states, ”A favorite part of my job is working with our NuSmile distributors as well as leading practitioners across the globe every day. It’s great to connect with all of my friends and colleagues in the industry through social media, it helps me know that NuSmile is reaching a larger audience that are benefitting from NuSmile products!” When not traveling, Alex loves to cook, hang out with the family, and watch movies.

Gabriela Bratten, MBA  
Manufacturing Manager

Manufacturing Manager

Robbie Bratten  
Marketing Manager

Marketing Manager

Marylou Patino  
Customer Service Manager

Customer Service Manager 

Nikki Ruck  
Strategic Account Manager

Strategic Account Manager

Oralia Torres  
Int’l Distributor Customer Service Manager

Int’l Distributor Customer Service Manager

Jasmin Lara  
Office Manager

Office Manager

Preston F. Fontenot III  
University Coordinator

University Coordinator 

Pricilla Lara, Thomas Frey, Stefani Ibarra  
Customer Service

Customer Service

Brooke Weinzierl  
Tradeshow & Event Manager

Tradeshow & Event Manager

Elena Padilla  
Order Fulfillment Manager

 Order Fulfillment Manager